--- title: "Feed | &above" canonical_url: "https://www.andabove.com/feed" last_updated: "2026-08-04T17:22:53.325Z" meta: description: "Insights on AI, digital product development, branding, and enterprise transformation from the &above team." "og:description": "Insights on AI, digital product development, branding, and enterprise transformation from the &above team." "og:title": Feed "twitter:description": "Insights on AI, digital product development, branding, and enterprise transformation from the &above team." "twitter:title": Feed --- # &above [&above](https://www.andabove.com/index.md) [Work](https://www.andabove.com/work.md) [Services](https://www.andabove.com/services.md) [Feed](https://www.andabove.com/feed.md) [About](https://www.andabove.com/about.md) [Contact](https://www.andabove.com/contact.md) --- # Feed Updates from the team. - [Should you hire an AI engineer?](https://www.andabove.com/feed/hiring-an-ai-engineer-isnt-your-ai-strategy.md) Hiring an AI engineer is a milestone, not a strategy. Real AI transformation pairs internal capability with external expertise. - [The fastest way to waste money on AI](https://www.andabove.com/feed/the-fastest-way-to-waste-money-on-ai.md) Most organisations start with the technology, not the problem. AI is a capability, not a strategy - the best projects begin with friction. - [Native agent identity isn't the finish line](https://www.andabove.com/feed/native-agent-identity-isnt-the-finish-line.md) Borrowed or native, broad or narrow - agent identity is two problems, not one. - [The race to become your single interface](https://www.andabove.com/feed/the-race-to-become-your-single-interface.md) Software is consolidating into a single agent layer. As tools become infrastructure, value shifts to data, memory, and context - design for agents too. - [AI productivity: why more output hasn’t meant less work](https://www.andabove.com/feed/the-illusion-of-ai-productivity-why-more-output-hasnt-meant-less-work.md) GenAI helped people create more, faster but it didn’t automatically make work easier, because outputs still need review, refinement and integration. - [AI is a forcing function, not a feature](https://www.andabove.com/feed/ai-is-a-forcing-function-not-a-feature.md) AI hasn’t killed industries it has lowered the barrier to entry and exposed how outdated many business operations really are. - [AI Doesn’t Reward Activity. It Rewards Coherence](https://www.andabove.com/feed/ai-doesnt-reward-activity-it-rewards-coherence.md) Most AI initiatives fail because strategy, speed, and adoption are disconnected. AI-native businesses win through coherence, not activity. - [Onboarding a mind](https://www.andabove.com/feed/onboarding-memory-capture-learnings.md) How structured Q&A and open-ended prompts affect AI memory recall - and why hybrid onboarding creates more reliable avatar experiences. - [Building AI that delivers business value: founder Q&A](https://www.andabove.com/feed/building-ai-that-delivers-business-value-q-and-a-with-our-founder.md) A deep dive into our founder’s journey, practical AI use cases, agentic systems, and how companies can scale AI from quick wins to real business value. - [The AI payoff starts with the problems you’ve been avoiding](https://www.andabove.com/feed/the-ai-payoff-starts-with-the-problems-youve-been-avoiding.md) AI investments fail without the right foundation. Learn how to build organisational, technological, and strategic readiness for measurable AI impact. - [&above welcomes Phil Miles as Non-Executive Chairperson](https://www.andabove.com/feed/above-welcomes-phil-miles-as-non-executive-chairperson.md) &above appoints Phil Miles as Non-Executive Chairperson, marking a new phase of growth as the studio expands its leadership and pursues ambitious goals. ## Press - [Why AI implementation is keeping startup Founders awake at night](https://www.forbes.com/sites/alisoncoleman/2026/06/16/heres-why-ai-implementation-is-keeping-startup-founders-awake-at-night/) Forbes · 16 Jun 2026 - [Achieving effective AI transformation](https://www.business-reporter.co.uk/digital-transformation/achieving-effective-ai-transformation) Business Reporter · 15 May 2026 - [The secrets of successful AI implementation for SMEs](https://www.consultancy.uk/news/43652/above-ceo-jordan-richards-on-the-secrets-of-ai-implementation-for-smes) Consultancy.uk · 15 Apr 2026 - [Why goals and accountability matter in AI transformation](https://www.europeanbusinessreview.com/the-importance-of-managing-goals-and-accountability-in-ai-transformation/) European Business Review · 15 Mar 2026 ## Archive - [AI agency vs in-house: build, buy or embed](https://www.andabove.com/feed/ai-agency-vs-in-house-build-buy-or-embed.md) - [What is a forward-deployed engineer?](https://www.andabove.com/feed/what-is-a-forward-deployed-engineer.md) - [Forward deployed engineers alone won't fix your AI adoption problem. Here's what will](https://www.andabove.com/feed/forward-deployed-engineers-alone-wont-fix-ai-adoption.md) - [How to choose an AI consultancy](https://www.andabove.com/feed/how-to-choose-an-ai-consultancy.md) - [How much does AI product development cost?](https://www.andabove.com/feed/how-much-does-ai-product-development-cost.md) - [Top AI Product Agencies for Enterprises (2026)](https://www.andabove.com/feed/top-ai-product-agencies-for-enterprises-2026.md) - [Best AI Consulting Firms in London & the UK (2026)](https://www.andabove.com/feed/best-ai-consulting-firms-london-uk-2026.md) - [Top AI Development Companies in the UK (2026)](https://www.andabove.com/feed/top-ai-development-companies-in-the-uk-2026.md) - [Top AI Agent Development Companies in the UK (2026)](https://www.andabove.com/feed/top-ai-agent-development-companies-in-the-uk-2026.md) - [Best AI Agencies for Scale-ups (2026)](https://www.andabove.com/feed/best-ai-agencies-for-scale-ups-2026.md) - [Best AI Product Design Agencies in London (2026)](https://www.andabove.com/feed/best-ai-product-design-agencies-in-london-2026.md) - [AI Transformation Checklist: Don't Miss These Steps](https://www.andabove.com/feed/ai-transformation-checklist-dont-miss-these-steps.md) - [Best Digital Product Agencies in UK 2026: The Complete Guide](https://www.andabove.com/feed/best-digital-product-agencies-in-uk-2026-the-complete-guide.md) - [How &above Delivers Enterprise AI at Startup Speed](https://www.andabove.com/feed/how-above-delivers-enterprise-ai-at-startup-speed.md) - [&above vs Deloitte for London enterprise AI projects](https://www.andabove.com/feed/start-2026-right-above-vs-deloitte-for-london-based-enterprise-ai-projects.md) - [Pioneering AI strategy, research & transformation](https://www.andabove.com/feed/above-pioneering-ai-strategy-research-and-transformation-for-the-digital-era.md) - [Shaping future-ready brand identity with strategy & AI](https://www.andabove.com/feed/above-shaping-future-ready-brand-identity-in-london-through-strategy-creativity-and-ai.md) - [Digital Product Trends for 2025: What agencies should watch](https://www.andabove.com/feed/digital-product-trends-for-2025-what-agencies-should-watch.md) - [How to pick the right Digital Product Agency in London](https://www.andabove.com/feed/how-to-pick-the-right-digital-product-agency-in-london.md) - [How a custom software agency helps you scale faster](https://www.andabove.com/feed/how-a-custom-software-development-agency-can-help-you-scale-faster.md) - [Top 5 SaaS development agencies in London](https://www.andabove.com/feed/top-5-saas-development-agencies-in-london.md) - [The role of a digital product agency in start-up success](https://www.andabove.com/feed/the-role-of-a-digital-product-agency-in-start-up-success.md) - [5 signs you need a digital product agency](https://www.andabove.com/feed/5-signs-you-need-a-digital-product-agency.md) - [The future of digital product development](https://www.andabove.com/feed/the-future-of-digital-product-development.md) - [Why UX/UI design is crucial for digital product success](https://www.andabove.com/feed/why-ux-ui-design-is-crucial-for-digital-product-success.md) - [10 questions to ask before hiring a digital product agency](https://www.andabove.com/feed/10-questions-to-ask-before-hiring-a-digital-product-agency.md) - [What is a digital product agency & why do you need one?](https://www.andabove.com/feed/what-is-a-digital-product-agency.md) - [Why use React Native for your mobile app?](https://www.andabove.com/feed/react-native-for-your-mobile-app.md) - [Vue VS React: which one should you choose?](https://www.andabove.com/feed/vue-vs-react.md) --- ## Footer ### Pages - [Home](https://www.andabove.com/index.md) - [Work](https://www.andabove.com/work.md) - [Services](https://www.andabove.com/services.md) ### Studio - [About](https://www.andabove.com/about.md) - [Careers](https://www.andabove.com/careers.md) - [Feed](https://www.andabove.com/feed.md) ### Legal - [Privacy](https://www.andabove.com/privacy-policy.md) - [T&C](https://www.andabove.com/terms.md) ### Our partners - Anthropic - Google Cloud Partner - Vercel - Webflow Certified Partner ### Recognition - [Top Clutch.co Artificial Intelligence Company England 2026](https://clutch.co/profile/above-1?utm_source=clutch_top_company_badge&utm_medium=image_embed&badge=127900) ### Contact [Contact](https://www.andabove.com/contact.md) 1st Floor, The Binary, 27 Copperfield St London, SE1 0EN © 2026 &above™